Our Mission

A new study published in the Journal of Advanced Nursing found that mothers who are more confident and less anxious are more likely to breastfeed and for longer than other mothers.

Cloak & Cuddle seeks to empower mothers everywhere with the confidence to nurse their children comfortably and fashionably, wherever and whenever, with its chic, full coverage design; encouraging mothers to embrace breastfeeding and commit to breastfeeding for longer than ever before.


Here at Cloak & Cuddle, we are passionate about breastfeeding as it has been deemed a "magic bullet for child survival."  The benefits of breastfeeding are touted all over the world, but are most pronounced in developing countries because breastfeeding in the first 6 months of life has the potential to prevent over 800,000 deaths in children and 20,000 deaths in women each year.  


To help support breastfeeding initiatives in developing countries, a portion of all Cloak & Cuddle proceeds will go towards UNICEF

UNICEF supports breastfeeding all over the world, with particular impact on breastfeeding promotion and support in developing countries.  For 70 years, the international charity has provided humanitarian and developmental assistance to children and mothers in 190 countries and territories.